Bluetooth Shower Speaker Statistics and Facts (2025)

Introduction

Contents

Introduction
Editor’s Choice
Market Analysis
Product Launches and Product Expansions
Market Segments
Recent Developments
Conclusion

Bluetooth Shower Speaker Statistics: Shower speakers are specialized Bluetooth devices designed for use in humid environments, such as showers and bathrooms. They connect to Bluetooth-enabled devices like smartphones or tablets to play music. While some models offer Wi-Fi connectivity, this feature is less common.

The global market for Bluetooth shower speakers is projected to grow at an annual rate of 9.5% from 2022 to 2030. This growth is fueled by increased demand for wireless and portable speakers, higher disposable incomes, and the popularity of using smartphones in bathrooms.

A key feature of shower speakers is their water resistance, usually indicated by an Ingress Protection (IP) rating. The most common rating for these speakers is IPX4, which protects against splashes. Higher protection levels, like IPX7, enable the device to be submerged in water up to one meter deep for an hour, effectively making it waterproof. Some models even provide IPX8-level protection.

The market segments for Bluetooth shower speakers include different types based on their use and geographic location. Compatibility extends to various Bluetooth-enabled devices, such as computers, phones, tablets, and iPods. The IP rating is crucial as it assesses the speaker’s resistance to both solids and liquids.

Long-term exposure to salty or soapy water can damage the speaker, especially models with cloth surfaces rather than silicone or plastic. Manufacturers often advise against using these speakers in extremely hot conditions (above 95°F or 35°C) and recommend keeping them away from direct shower streams. Additionally, it’s important to clean the speaker’s ports before charging or using it to ensure optimal performance.

Editor’s Choice

The global market for wireless Bluetooth speakers was valued at approximately USD 6,988.3 million.
Portable Bluetooth speakers led the market, accounting for 68.3% of it.
Speakers with a power range of 11 to 30 Watts were the most popular, making up 61.6% of the market.
For personal use, these speakers were the choice for 81.7% of consumers.
Online platforms were the primary method of purchase.
North America was at the forefront, generating 37.5% of the total market revenue.
The trend towards portable audio solutions is boosting demand for these speakers.
The main drawback is the limited battery life of these speakers.
Integrating these speakers into smart home ecosystems presents new market opportunities.
There is a growing preference for speakers that are easy to carry and durable.
Notable companies include Bose Corporation, Sony Corporation, and Harman International.

Market Analysis

The global market for portable Bluetooth speakers is set to grow from USD 7,521.6 million in 2024 to USD 20,521 million by 2034.
This market will expand at a rate of 10.6% annually over the next ten years.
People prefer these speakers because they can use them wirelessly and take them anywhere, making them perfect for outdoor activities and travel.
Advances in Bluetooth technology, especially the upgrade from Bluetooth 4.0 to 5.0, help make these speakers better.
Newer Bluetooth versions offer longer range, better connection stability, and use less battery power, which improves the overall performance and attractiveness of these speakers.
Bluetooth car speakers, which allow users to enhance audio quality in vehicles wirelessly, will represent 25.7% of the market segment in 2024. This indicates a strong demand for using Bluetooth technology for in-car entertainment.
Geographically, East Asia is expected to be the largest market for portable Bluetooth speakers in 2024, capturing 30.7% of the global market. This region’s significant share is likely due to high consumer electronics adoption rates in countries like China, Japan, and South Korea.
North America will also hold a substantial portion of the market in 2024, with a share of 25.8%. This reflects strong consumer demand in regions like the United States and Canada.
Key companies leading the market include Sony, JBL, Bose, Anker, Ultimate Ears, Marshall, Sonos, B&O Play, Huawei, and Creative. These manufacturers are known for their innovation and quality in audio technology.
In 2024, North America is expected to hold a 25.8% share of the global portable Bluetooth speaker market, valued at USD 1,940.6 million.
The market in East Asia is predicted to be slightly larger, worth USD 2,309.1 million and capturing a 30.7% market share in the same year.
The United States is the leader in North America with a projected market share of 78.2% due to its high demand for durable and portable speakers that are ideal for outdoor use.
Americans enjoy using cutting-edge wireless technology and features, which boosts the market for innovative audio devices.
In East Asia, China is set to dominate with a 50.3% market share.
Chinese consumers quickly adopt new digital technologies, increasing the demand for portable speakers that fit well with a mobile-focused lifestyle.
Rising disposable incomes in China allow more people to buy high-tech gadgets, especially high-quality speakers, which helps grow the market.
Most people will buy their portable Bluetooth speakers from organized retail stores, holding a 63.1% market share in 2024. These stores let customers try out the speakers before buying. This includes checking the sound quality, design, and features. This personal testing helps build customer trust and usually leads to more sales.
The bluetooth car speaker segment will also see significant sales, making up 25.7% of the market in 2024. These speakers are designed for use in cars, offering features like clear sound and hands-free calling, which are great for safe driving. More people traveling by car for longer distances boosts the demand for these types of speakers.

Product Launches and Product Expansions

In July 2015, the Braven BRVX portable wireless Bluetooth speaker was created to appeal to boating and outdoor fans. This speaker features an integrated noise-cancelling microphone. It is also shock-absorbing with a rubber exterior.
In July 2017, Bose Sound Link Revolve+ was Bose’s most efficient portable speaker. The speaker is awe-inspiring and delivers high-quality, rich, and amazing sound that covers the entire room. It’s waterproof with an IPX4 rating and can respond to voice commands. So it can make calls without hands or make use of Siri and Google Now.
In August of 2019 in August 2019, the Sony XB40 Portable Wireless Speaker included two passive radiators that work in conjunction in conjunction with the two Full-range speakers. This helps increase the low-end frequency response.
In October 2020, Apple unveiled the HomePod mini, the latest edition to the HomePod family of devices that offers impressive sound, the shrewdness of Siri to help you get things done, and an exceptional home experience that provides ease of use and convenience with no hassle. With only 3.3 inches it is a small device. HomePod mini is loaded with the latest technologies and software that enables computation-based audio to produce a dazzling audio quality no matter where it’s put.
The announcement was made in March of 2021. JBL announced the new versions of its popular Bluetooth speakers, Boombox 2, and Go 3 along with Clip 4, in India. Its JBL Go 3 features a slim design. It’s easier to be carried around in a bag since it is light. Despite its size, it offers an excellent sound and batteries that last for a long time.
In September 2021, Fugoo Style XL by Boat durable, tough, and weatherproof Bluetooth Speaker has the full spectrum of sound through 8 drivers that are symmetrically placed.

Market Segments

The market is classified by type (Smartphones Tablets, Smartphones) as well as by Application (Listening to Music, a Loudspeaker for Phone Calls and Videos Calls). The companies profiled in this report include:

iHome – iHome is a name brand for audio devices that are made to allow you to listen to your music, stream TV, and so on. iHome has a broad range of audio products, including speakers as well as other accessories.
Altec Lansing – The Altec Lansing annual revenues were $271 million in 2023.
Cambridge SoundWorks – Cambridge SoundWorks was established in 1987 to develop and produce premium audio equipment that could be sold directly to consumers. From the beginning the company’s successes were important and its products earned praise from the critics. The company was initially an innovative direct marketing company and then grew into the catalog division. Cambridge SoundWorks opened its first retail showroom in Newton, Massachusetts in 1991.
Philips – Koninklijke Philips revenue for the month that ended 30 September 2023, was $4.866B that’s which is a 9.47 percent increase over the previous year. Koninklijke Philips revenue for the 12 months that ended September 30th, 2023 was $14.213B which is an increase of 27.6 percent decrease from year to year.
The HMDX – wireless connection is simple and all you have to do is hit the power button for 3 minutes to connect it to your phone or another Bluetooth device. Its HMDX Bluetooth Speaker can also be carried around since it can be taken with you to a dance party as far as 30 feet away from the wireless signal.
Ilive – Digital Products International Inc. In 1971 Digital Products International Inc.’s headquarters and distribution center was housed in a modern, 330,000-square-foot facility located in the heart of downtown Saint Louis, Missouri.
Typo – International has 69,000 employees and the ratio of revenue per employee is $251,594. Tyco International’s highest revenues were $17.4B in 2022.
Pyle – Pyle USA (Pyle) is a Brooklyn New York-based business that manufactures battery chargers for small battery systems portable air conditioners coolers, dehumidifiers, and small audio equipment.
ION – The revenue of ION EXCHANGE was 16194 million in FY22. This was an increase of 9.2 percent in comparison to 14 826 rupees million reported in FY21. The revenue of ION Exchange has increased from 10 579 rupees in FY18 to Rs 16,194 million during Fiscal year 22. In the last five years, the ION EXCHANGE’s revenue has increased at a rate of 11.2 percent.
Soundfreaq – When Target decided to introduce our Soundfreaq products The brand quickly grew. In 2014 the Soundfreaq line was seeing an annual growth rate of double-digits and eventually attained global distribution in addition to the equivalent of $30 million in revenues.

Recent Developments

Sony India’s New Product Launch: In July 2023, Sony India introduced the SRS-XV80 speaker, a portable Bluetooth speaker known for its robust sound and long battery life, designed to enhance any party setting with clear and powerful audio.
Bose Corporation’s Divestiture: In April 2023, Bose Corporation sold its Bose Professional division to Transom Capital Group. This division focuses on commercial installations and conferencing solutions, allowing for more targeted development in professional audio applications.
Harman International’s Product Introduction: February 2023 saw Harman International’s JBL brand launch the Pulse 5 portable speaker in the U.S. This speaker is noted for its 360° lighting effects that sync with music, high-quality sound output, and durability, making it ideal for both indoor and outdoor use.
Logitech’s Sustainable Innovation: In August 2022, Logitech’s Ultimate Ears brand expanded its lineup with the Wonderboom 3, made from recycled materials. This speaker offers excellent sound, water and dust resistance, and sustainability, highlighting the brand’s commitment to environmental responsibility.

Conclusion

Nowadays, it is impossible to throw an appropriate party without a great speaker. With the demand from consumers for speakers increasing this industry is predicted to expand steadily. The market for speakers offers many different items, ranging from audio systems for homes that give an all-encompassing listening experience and wireless speaker systems that play music whenever you want.

In addition with smart homes becoming more widespread, smart speakers are also increasing in popularity.

Bluetooth Shower Speaker Statistics And Facts